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What is the FunD?

Did you know that for many children in Japan, life has not yet returned to normal after the 2011 tsunami and nuclear disaster? 10p (18 cents) from every bar of Fun (and 17.5p or 31 cents from Rainbow Fun) you buy will go into a FunD to help children’s projects in the affected areas.

We try to make sure we have a great deal of fun working here at Lush and it is something that visitors often comment on. When you are having fun and making a product called Fun, it seems only right to try to spread the fun to places where there might not be quite so much of it.

With this in mind, 10p from the sale of each bar goes into the FunD, to be given out in grants to projects providing fun and recreational activities for the children living in these challenging environments.

Through our contacts in Japan and the previous work we did with NGOs in the areas affected by the 2011 earthquake, tsunami and nuclear disaster, we are aware that the situation for children in the affected areas is still very far from having returned to the normal fun of childhood. The children of the Fukushima area in particular are severely effected – often, very real concerns over radiation levels mean that playing outside is too dangerous. Despite decontamination efforts, many school playgrounds remain off limits and outdoor play in streets and parks is not possible, meaning that children are playing alone in their houses on computers more and more whilst exercise, free running and mixing with peer groups is severely reduced.

We would like to target the FunD at this group; identifying charities, community groups and parent initiatives providing fun-filled, group activities for children in the affected areas.

We will work with NGOs and groups in the area to seek out suitable projects to fund. We favour small, grassroots community projects, initiated by members of the local communities, who are best placed to know the needs of their children. We aim to provide money to enable them to lay on regular events so that children can come together, have fun and enjoyment with their own age and peer groups.

Organisations FunD supports:

Fukushima Network to Protect Children from Radiation

Kodomo Wakamono Matching

Mirai no Mori

To discover the full list of groups our FunD is helping in Japan, click here.

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When it came to thinking of a name for this new invention, we decided that it had to simply be called Fun.

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