SLush Fund projects
When the Buying Team found themselves deep in six thousand hectares of Peruvian Rainforest, the situation seemed fairly bleak. The forest, managed by local Permaculture expert, Limber Cabrera, was in a poor state – partially cleared, degraded soil, little wildlife. The best way to secure the piece of land was to buy the rights to the concession, kick the loggers off and regenerate the forest ecology.
But how to sustain this project and move it from its charitable phase to the point where it can sustain itself? The answer will hopefully be found in rosewood trees, an endangered species thanks to mass deforestation. Almost from nothing, Limber has created a sustainable, traceable rosewood supply chain. Venture to this part of the rainforest today and you’ll find a distillation unit, using only naturally fallen or pollarded trees. Hopefully soon, this rosewood oil will be available for use in our products.
At the Ghana Permaculture Institute mushroom farming and many other community based projects go hand in glove with moringa oil, another Charity Pot staple. In this project SLush met a kindred spirit: Paul Yeboah, the director of Ghana Permaculture Network is a devoted Permaculture expert, with an ability to breathe the life back into degenerated land to grow badly needed crops. The 24 acres of land chosen outside of Techiman, Ghana was characterised by a chronic lack of fertility. Within this now species-rich food forest and training site, grows moringa aka ‘The Miracle Plant’. Pressed to produce a light and antioxidant-rich oil, moringa goes into Charity Pot, too.
But what about those mushrooms? Sometime into the project Paul was driving past a sawmill when he had a brainwave about sawdust. He took it away and worked out how to inoculate and grow mushrooms, turning waste into a resource. The mushrooms are now generating an impressive revenue stream and food source.
Although you’ll find ingredients that come from SLush Fund projects in many Lush products, only Charity Pot brings six of them together in one lovely lotion. Using ingredients from SLush Fund projects in Charity Pot is an important step, because Lush doesn’t make a penny from sales - even to cover the cost of the ingredients. Buy a pot and you can be sure that the money you spend will be donated to projects and causes that really can help to change the world.
“To source raw materials back from the SLush Fund is a really big deal,” says Lush’s Head Perfumer and Creative Buyer, Simon Constantine. “When you buy Charity Pot you get truly traceable, beautiful ingredients and a bit of each of these projects,” says Simon. “Just buy it and enjoy it.”