Think about how much packaging you use in a day - that morning coffee in a takeaway cup, vegetables wrapped in disposable coverings, or the plastic cutlery given to you with your lunch.
The list soon adds up, but what if we could cut back on just a little of the packaging we use every day? Well, with the development of naked cosmetics perhaps you can. The Creative Showcase gave all the gossip on the naked Christmas range. So here’s five things that you can expect from these stripped back products.
We have actually been championing naked products for quite a while!
Product inventor and co founder Mo Constantine said: “I began unintentionally making naked products and I’ve gone down that route ever since. My first invention was the shampoo bar in the late eighties. Since then we’ve taken the concept much further.”
From solid shampoo bars to bath bombs and soaps, nude is not new to Lush. But in a time when plastic pollution is a growing problem, it makes even more sense to branch out and push the boundaries just a little further.
The Christmas range sees all sorts of exciting nuddy goodies, from naked solid body conditioners that melt sumptuously onto the skin, solid shower gels that are packed with juicy ingredients, to sparkle jars, cocoa butter massage bars that hydrate skin and leave a dazzling final touch.
Naked shower gel has a completely different formula to solid soap
If you’ve caught a glimpse of the naked shower gels you may find yourself asking how these differ from their packaged counterparts. Cosmetic scientist and product inventor Daniel Campbell explains: “Naked shower gels behave and function exactly like the liquid version, you can use either.”
Solid shower gels are simply a concentrated formula that doesn’t contain water. These funky little numbers hydrate when they hit the shower and lather up just like a shower gel. Daniel said: “Naked products have to be as good, or better than the packaged version and that’s why we’ve started with naked shower gel.” These solid shower gels are also a great way to cut down on water.
Going naked is cheaper, meaning more money can be spent on beautiful ingredients rather than packaging.
It’s no surprise that 40-50% of the cost of a product goes on its packaging, so by eliminating this expense the product itself can contain even more lovely ingredients. Mo said: “Having that extra money to spend on ingredients really does make a difference.”
So you can be safe in the knowledge that your little solid shower gel is full of big quality ingredients that can look after your skin, the environment and the suppliers.
Even the gifts are getting naked.
The gift designers are always on the lookout for ways which they can cut back on packaging and reduce waste, while still making a totally fabulous festive gift range. Head gift designer, inventor and creative director Suzie Hackney states: “We try to reduce waste or reuse packaging - we also use recycled PET or vintage Knot Wraps.This year we have created recycled pulp bath bomb trays which can be Knot Wrapped.”
This Christmas you’ll be able to create a pick and mix gift set for that special someone, which can be wrapped up in your chosen re-usable Knot Wrap (the largest festive collection so far!) Suzie states: “This year, six gifts in the collection are Knot Wrapped”, meaning you don’t even have to worry about the time-consuming routine of present wrapping.
Naked innovations can only keep getting better!
According to the product inventors, naked knows no bounds. They plan to continue cutting the wrap and thinking outside the pot. Mo states: “We’re all about uniqueness, quality of ingredients, ethics and a lack of packaging and our new range expands on these values enormously.”
We’ll just have to wait and see what the inventors have up their sleeves. Lush product inventor and digital director Jack Constantine explains: “Naked isn’t just for Christmas - there are some really innovative products. So who knows what could the future look like.”
Keep your eyes peeled for some fascinating new and naked Christmas products that are bound to excite and enthrall. We really are ready to bare all this festive season!