Soothing and toning
Witch hazel extract is used in products to tone the skin, and for its unique ability to leave the skin matte and dry without stripping it of moisture. It also has a cooling effect, which leaves skin feeling fresh and soothed. Witch hazel has many uses as it is also an excellent anti-inflammatory, antioxidant, antibacterial and antimicrobial ingredient.
Hamamelis is the botanical name for four shrubs that grow wild in the temperate regions of North America and East Asia. Hamamelis virginiana, the source of commercially important Hamamelis water (also labelled witch hazel), native to North America with oval, jagged leaves that look like the leaves of hazel plants (no relation). It is thought that this may be how witch hazel got its name. It was used by Native Americans to stop bleeding, soothe itchy skin and bites, and for eye irritations. In the 1800s, Theron T. Pond made witch hazel extract widely available in America as a commercial preparation. The leaves branches and twigs are collected at various times throughout the year. They are dried, blended with alcohol for tinctures, or steamed for distillates. They are used for many antiseptic and soothing preparations. Our witch hazel extract is distilled from the twigs and bark of the witch hazel. It produces clusters of vivid yellow flowers in the autumn, appearing while the previous year's seedpods are reaching maturity. The pods contain two black and glossy seeds. Native Americans ate these, but collecting them can be an occupational hazard. When ripe, they explode from the shell.
Our witch hazel extract is sourced from France and added directly into our products such as Grease Lightening Spot Treatment, Vanishing Cream Facial Moisturiser, Ayesha Fresh Face Mask, and Prince Shaving Cream. When making Aromaco solid deodorant, we add it to hot water to make an infusion before adding it to the other ingredients in the mix.